Client Challenge: The company’s existing events and wedding catering activity proved to be very seasonal, putting pressure on the business to scale up and deliver over short periods of time. This highly competitive market place also comes with equally high expectations from customers regarding food creativity, service delivery and value for money. The pressure is always on to come up with something new and different, which is time consuming and impacts on the financial returns.
The owner had identified contract catering as a more constant and growth-sustaining business model for the future. However, she was unsure how to go about finding and winning new business with corporates and other large organisations.
Approach: Initially, our consultant conducted a competitive review and collaborated with the owner and her team to create a new brand positioning strategy that would differentiate their catering offer from the competition and demonstrate the strength of their service more successfully. Following on, the consultant developed a full sales and marketing delivery plan, which outlined the tactical activities required to support this strategic approach. This included a range of business development activities, content marketing, revised website, tasting events and brand partnerships.
The owner and her team are now confident they have the right plan in place to deliver their longer-term objectives for the business. The management team also continues to have monthly coaching sessions to support the successful delivery of the plan.
What the client said
“I cannot express how useful it is and how you have hugely simplified the task in hand. The sessions we have had were simply fantastic, totally realigned us, focused our efforts and made the challenges seem manageable. All your advice is totally invaluable. Thank you. ”