SME owners often invest in marketing without having a clear understanding of how to be successful. Find out how to build a marketing strategy from scratch.
Strategy
Mastering Business Pivot: A Guide to Navigate Change and Seize Opportunities
We are often asked when is the right time to change a business, what are the signs to adapt? Pivoting a business—making substantial changes in core strategy, product offerings, or target market—can be the game-changer between survival and failure. This article delves...
Where is your sweet spot for success?
In 2008, a student asked Grayson Perry, Britain's leading contemporary artist, how he figured out what his art should be about. Perry was stumped. It is a question that many business owners grapple with - what do their customers buy from them, what do they want...
Plotting the right strategic course
At every networking event I attend, I learn something. Whether by talking to another business owner or listening to a guest speaker, there are always takeaways to use myself or share with a client. Recently, a speaker started banging on about EEE - an acronym for...
Real leaders raise prices
Price is a trade-off between the value you deliver and the perceived cost to the customer. If you raise your prices and nobody complains, you probably did not raise them by enough! It is easy to be glib. Like our clients, business consultants live in a world where...
Use MVP to deliver new product success
Small and medium-sized enterprises (SMEs) face many challenges when launching new products or services. The Minimum Viable Product (MVP) strategy is a game-changer. When properly used, MVP enables SMEs to validate ideas, save costs, and gather valuable user feedback...
Six ways to use Artificial Intelligence to grow your business
The top six ways to use Artificial Intelligence in your business and warnings of pitfalls to be aware of. UK SMEs are adopting AI faster than large companies.
When a business collapses do you always heed the lessons?
When business people see the increasing number of articles coming out about the collapse of businesses in the public eye, there is a temptation to think that it is solely a result of them growing too big and too fast. However, like the collapse of any business, there...
7 credit management tips for maintaining cash flow
Maintaining positive cash flow is integral to the long-term running of your business. It enables you to meet your financial commitments and keep your operations ticking. However, there are constant threats to cash flow. One that frequently affects businesses is late...