Many small businesses fail to prosper because they don’t invest in developing repeatable processes and planning to help grow their sales. To follow are some essential sales activities to develop and repeat if you want to drive your business growth. 1- Develop a sales plan First and foremost, you need to answer the key sales questions regarding your business in a sales plan. What do you want to sell in the next 12 months How will that be split by month or quarter and over what distribution? What are the products or services that you anticipate selling? Who is going to be responsible for what in the sales plan? Then the softer more difficult issues Why will customers want to buy from you? How will you sell your product or service? Where and when will customers become aware of you? Where and when will they buy? And finally how much is it anticipated this will all cost? Once you’ve answered all of the … [Read more...]
3 Powerful Marketing Measurements That Drive Business Success
According to Gordon Bethune, the CEO who took Continental Airlines ‘from worst to first’, it’s impossible to achieve success in business if you don’t measure your performance. His mantra, “What gets measured, gets managed” is now regularly pronounced by consultants and the C-Suite alike when growth ambitions are on the agenda. However, measuring performance is not likely to give us the results we are seeking if we don’t first consider the more important question : ‘What do we measure?’ Up until relatively recently, I would have put ‘Customer Engagement’ at the top of my own list of essential Marketing Measurements. However, my thinking completely changed after reading about Professor Byron Sharp’s book ‘How Brands Grow’. This book is an absolute game changer as it uses hard data to smash many of the myths modern marketers hold dear to. He takes a rapier to the idea that we need to implement Loyalty Programs and go all out to win engagement … [Read more...]
Why Women Are Outperforming Men With Their Crowdfunding Campaigns?
A recent report by PwC, in collaboration with The Crowdfunding Center: Women unbound Unleashing female entrepreneurial potential - has revealed startling findings. Below I have summarised a few of the most fascinating findings and conclusions – you can download the full 24 page report by following the link below this article. Based on two years of seed crowdfunding data from nine of the biggest crowdfunding platforms globally – the report indicated that overall: Campaigns led by women were 32% more successful at reaching their funding target than those led by men across a wide range of sectors, geography and cultures. Seventeen percent of male-led campaigns reach their finance target, compared with 22% of female-led campaigns. $87 is the average pledge amount to female-led campaigns, 5% higher than male-led campaigns. Men were far more likely to run a campaign: in technology 9 male-led campaigns for every female-led campaign / in Digital Technology 3 male-led … [Read more...]
How To Get Maximum Value When You Close Your Business
In the first part of this blog I discussed what types of business are unlikely ever to sell and what you can do to extract maximum value. Now. Let’s assume that the day has come for you to close down, realise the assets, pay the bills and walk away into the sunset. Closing down a business is time consuming and emotionally draining for the owners. In most cases, they will be walking away from their life’s work. If your business has reached a certain size, it’s likely you will need help from a trusted advisor who should project manage the process for you, the owner. Bear in mind, the owner will have a much-increased workload dealing with customers, suppliers, staff, financiers, tax authorities and the many specialists who need to be involved. The many specialists involved mean the owner should meet with: registered insolvency practitioners and liquidators to understand the administrative and legal processes of closing down the business, and run a “beauty … [Read more...]
How do Grants and Research & Development Tax Credits Work Together?
It’s a popular myth that you cannot claim UK Government’s Research & Development (R&D) tax credits if you have received grant funding. This is not strictly true, the grant funding will change how much you can claim under the R&D schemes, but the receipt of grant funding does not rule you out from claiming R&D tax relief or credits. Many innovative and pioneering companies, especially those that are under five years old, have to secure a mix of funding from different sources in order to survive and grow. Both grant funding and R&D tax relief or credits are important sources of funding, along with equity/share investment and loans, so it’s important to get the facts straight. The key points to keep in mind are listed below. There are two R&D tax relief/credit schemes: RDEC (Research and Development Expenditure Credit) which is for large companies – that is companies or groups of companies with over 500 employees in the … [Read more...]
How to avoid failure in managing change in your business
Picture this scenario. You have grown your business to a particular point and now the numbers aren’t growing as fast as you would like. Furthermore, the relationships you have with your key people are changing – they seem more focused on what happened in the past, their focus is changing from the business to them, they are starting to question you more openly and perhaps in not an entirely constructive way. Change is needed. What is involved? There are essentially two aspects to this mirroring the two hemispheres of the brain – the rational and the emotional. The rational This is often the easier side of the brain for most MDs to relate to as this involves data and logical thinking. In the context of change, the MD knows what s/he has to achieve, the problems with the existing systems and people, and the new set of skills and capabilities needed for the future. Essentially it is a form of gap analysis. What do you as … [Read more...]
Book a free online 30 minute Business Advisory Session
Have you got a business opportunity or challenge that you’d like some impartial, expert feedback on? Improving your sales? Looking for investment? Improving your team’s performance? Getting better results from your marketing? Expanding your team? Considering a sale, merger or acquisition? Or do you want to review your business strategy Then why not book a free 30 minute Business Advisory Session with one of our expert business advisors. These informal sessions are designed to help you gain new insights to support your next steps. This month’s sessions will be available from 2pm to 5pm on Friday 23rd June and will be delivered on Skype. The number of available slots are limited so early booking is recommended. Please note, each session is a maximum of 30 minutes. To book your free advisory session on the 23rd June please email susanne.currid@lgba.co.uk with your name, business name and a short introduction to the business … [Read more...]
What brand experience lessons can the Wimbledon Championships serve to small businesses?
In the tennis world, the Wimbledon Championships is widely acknowledged as being the most prestigious event in its field. With ‘favourite tournament’ plaudits from players such as Roger Federer and Martina Navratilova and hundreds of millions tuning in to watch each June, it’s a stand-out global sports event. But how did the Wimbledon brand acquire this special place in the hearts and minds of players and fans? And what lessons can Wimbledon teach us when it comes to building our own small business brand experience? Play To Your Advantage When compared to the other Grand Slam tournaments such as the US, French and Australian Opens, Wimbledon has carved out a unique position for itself. For example, it’s the only tournament that is still played on grass at this level. Around the courts edge, you’ll notice a visible absence of sponsor advertising. Its royal patronage and strict adherence to a ‘whites only’ player dress code also combine to create a event … [Read more...]
Utilising a Fleet Effectively to Expand Your Business
(image: Pixabay) Operating a fleet is a great way to make your business grow. For SME owners, it’s one of the best methods to get your business recognised especially if you’re relatively new in the industry. A fleet can be used to build your brand and The Telegraph showed various ways to do it such as heightening your business's presence through visual impact and making a statement. More importantly, however, a fleet’s functionality is unparalleled especially in terms of logistics and service efficiency for SMEs that require mobility. Company cars are even enticers or retainers of top talent considering that they may be provided as incentives for your employees. But although the benefits of utilising a fleet are easily understood, the same can’t be said for fleet management. According to Small Biz Daily, a fleet may also be the biggest expense for any SME so if you’re unprepared, it can significantly damage your business instead of being an asset for growth. Thus, here are … [Read more...]
How to exit your business successfully even when you can’t sell it – Part 1
Let me repeat some statistics: 75% of all small to medium sized businesses never sell. 17% sell for a disappointing sum. Only 8% sell for a sum that meets the owners hopes and desires. That is 1 in 12. So if your business is likely to be in the 75%, what can you do to get value? Some businesses are not suitable for sale. Typically, we are talking about businesses in the following categories: Owner is totally critical to the business – examples can be found in most small professional practices where the client acquisition and service delivery is solely the responsibility of the owner Sole trader with distinctive skills, such as a trades professional e.g. a plumber or an electrician who are incapable of managing other people, or who prefer not to manage other people, and are satisfied to make a living on their own, having built up a wide referral base of satisfied customers Businesses dependent on one large customer such as a specialist … [Read more...]
Horizon 2020 – A business funding opportunity for new technology or science development
Horizon 2020 runs from 2014 to 2020 and has a budget of around €80 billion of funding available over the seven years it will run. It’s about bringing more ideas to market. It has three key pillars: Excellent Science Industrial leadership Societal Challenges Here is just a small flavour of UK companies and projects that have been successful in securing Horizon 2020 funding: The London branch of Canadian company Tellspec will receive EU funding for developing a food scanner: an affordable and non-invasive mobile food sensor that enables users to measure and analyse their food intake in real-time. The European Commission awarded a total of €1,000,000 (£852.800) to three innovative companies at the CeBIT 2017 tech conference. UK-based researchers are top of the league in the European Research Council's (ERC) latest round of mid-career consolidator grants. Fifty-eight researchers working in UK institutions will each receive up to €2 million (£1.7m) of … [Read more...]
Are your ‘workers’ on the right employment status?
Contemporary talk is about the gig economy. Workers say ‘gigs’ are a less secure and more exploitative form of employment. Businesses will say that it is tapping into a trend for flexible working that allows individuals a choice and where, when and how they work. Interestingly the CIPD reports that the nature of work has not fundamentally changed in the last 20 years and, secondly, in summarising the outcomes of 5 surveys, between 14% and 33% of people in atypical work are only in these roles because they could not get regular employment suggesting that this form of working can suit people. So far, so good… In the last quarter there have been a number of legal cases that have found against high profile SMEs because there is confusion over the employment status of the worker or group of workers engaged in the business. This comes at a time when government policy is geared to protecting, or increasing, the tax take. We would suggest … [Read more...]
Top 5 Challenges for Fast Growing Companies
If you’ve got a good business idea and the energy to push it forward, it’s not uncommon to achieve 100% year-on-year growth in your first few years of business. However, if your company growth is moving at speed, there are some key challenges you’ll need to get to grips with to keep it from crashing into the barriers. The most important of which is: 1. Decision Making At Speed As you are hit by a rapidly increasing list of questions to answer, it can be tempting to favour making snap decisions from a limited range of choices. On the face of it, it looks like you are moving forward at speed. But quick decision-making may not always get you to your desired result. According to some research in this area by Paul Nutt in his book ‘Why Decisions Fail: Avoiding the Blunders and Traps That Lead to Debacles’ business decisions that are taken off the back of looking at just two options can have more than a 50% failure rate. Counter-intuitively as soon as you start to … [Read more...]
Now is the time to innovate – Call for UK to target 3% of GDP spent on Research & Development
As someone that meets a lot of people running innovative companies, which gives me some knowledge of the challenges they face – I was delighted to see that the Confederation of British Industry (CBI) has published a report which calls for UK Research & Development (R&D) spend to be raised to 3% of GDP. Like any report of this nature it’s not a short read, so here is a summary of it. You can follow the link at the bottom to download the full report. “Gene editing, space tourism, self-driving vehicles, robotic limbs, floating farms, London to Sydney in four hours. Game-changing innovations like these will shape the course of the next decade. Many will improve lives across the globe.” The report looks at: the case for more investment; why and how we need to build the UK’s capacity to commercialise Ideas; the challenges in our innovation ecosystem that need to be addressed; and the next steps for business and government. “…the House of … [Read more...]
Selling or Buying a Business – A Game of Snakes and Ladders?
The London Group March networking event takes a look at what's involved in selling or buying a business or raising some equity, with key insights from recent deals. Join us on Wednesday 29th March 2017- 6:30 pm Seats are limited – click to reserve one Program includes: Selling or Buying a Business with Special guest speakers: Peter Kroeger: Mergers and Acquisitions Partner at KLO Partners Mitesh Patel: CEO and Founder of Fifosys Ltd, an IT Managed Services Business and software developer for Engage Whether you want to sell your business tomorrow or one-day, or you are looking to buy a business as part of your growth strategy, or you have a client who wishes to sell their business or acquire a business, or raise equity funding - this will be a fascinating and illuminating event. You will pick up tips to help you figure out where the snakes and ladders are when you are involved in preparing for the sale of a business. … [Read more...]
Power up your business with a Virtual Non-Executive Director
The benefits of Non-Executive Directors are well understood by many successful business owners. They bring an independent view and additional experience that enable better decisions to be made by the management board. Our Home Counties and London Group Business Advisors have developed a Virtual Non-Executive Director (VNED) service that offers Managing Directors and business owners the same independent view and advice without the complexity of shareholdings, appointing legal directors and director’s service agreements. Every company is different and yet there are many similar and transferable aspects from other industries and markets. Our experts are able to utilise their broad business experience and extensive network of contacts to support companies to achieve their strategic objectives. An independent view that challenges existing or new strategies can substantially enhance the robustness of a company’s direction. Sometimes difficult decisions are required to deal with … [Read more...]
My business is driven by technology – can I claim R&D Tax Credits?
Maybe you are creating apps or adapting existing software for cloud delivery (SaaS), or creating tools to make sense of big data, or using CNC machines to mill complex parts, or developing wearable tech or designing new medical devices …… the list is endless. Whatever your angle you will know that technology and what you can do with it, is constantly evolving. But what you may not know is that the skills and knowledge you are investing into technology could mean you can claim generous Government support. The questions to ask are: Do I design innovative products or processes? Do I employ technical staff or technical subcontractors? Is there some uncertainty in how to go about getting the outcomes I’m seeking? Do I spend staff time and money on my designs and developments? If you do, then you really should check your R&D tax credit eligibility. It’s quite easy to find out, quick to do and will cost you nothing. How do I … [Read more...]
6 Important Technological Considerations For A Start-Up
1. Watch the cash! Obviously, for a start-up, this goes well beyond spending money on technology, but it’s important to keep it in mind when choosing software. Where possible, invest in systems that allow you to pay monthly with no tie-in. Even if you feel that your business requires something more bespoke and specific in the medium term, selecting Pay-As-You-Go systems initially can pay dividends. Initial use of a Pay-As-You-Go system will allow you to test your requirements and then purchase a more bespoke solution from a more informed position. Consider things like dedicated or hosted servers, and shared environments, so that you are not spending money on in-house servers and so on. Rarely are these necessary nowadays, and in fact they can limit your flexibility. The online environments are usually available for a monthly fee as well, and this helps cash flow as well as limiting risk. If your requirements change, or if the business fails, … [Read more...]
Impending Employment Law Changes for 2017
As MDs think about the New Year or start planning for the next financial year there are a number of forthcoming employment law changes that may affect you and your business. Gender Pay Gap True this applies only to large employers (employing over 250 employees) but it is likely to be cascaded down to the SME sector in coming years. So why do something about this now? Gender pay gap reporting applies both to bonuses and pay. If there are discrepancies between male and female workers on either score when employees are doing the same job, there are likely to be fines, the cost of immediate remedial action and potential claims for back pay equalisation going back 7 years. The reporting requirement for large employers will be to publish: the difference in mean pay between male and female employees; the difference in median pay between male and female employees; the difference in mean bonus pay between male and female employees; the difference … [Read more...]
How To Turn A Hobby Into A Business Process
Part 1 How do you take a hobby or interest and turn it into a business? In this blog, I’d like to share a simple but effective process I use with my clients to take their hobby or interest and turn it into a viable business plan. This process can be used for any start up business. IDEA We start with the IDEA. Your idea for a business may be totally unique to you or it could be providing a service that others already provide like a McDonald’s restaurant. Once you have decided on what your business is going to be then you need to do your Market Research. Market Research Researching your market is an essential process. The research you do is to ensure that there is a demand for the product or service you are offering. Here are some of the things you should find out during the research phase: Place – where is an appropriate place to sell your product … [Read more...]
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