Are you wondering why you are not attracting and engaging customers as well as you might?  Here are seven common reasons why many businesses fail to sell and what you can do to create more successful results.   You’re Selling In The Wrong Place If you have to compete with dozens or even hundreds of similar competitors in a particular marketplace it may prove difficult to master those much-needed sales.  The key to a successful business often lies in seeking out those customer segments that are not well served by your competitors.  This is why market and customer research is so important.  It may be that a more targeted approach developed from gathering deeper customer insights will bring up new opportunities that others have missed. Additionally, it could be that customers are looking for your product but via a different channel.  You may be selling on the high street, but really you’d do better to take your business online.     Your Unique Sales … [Read more...]