Do you truly know how your customers perceive your brand? When running a business, it can be all too easy to get caught up in day-to-day operations and to lose sight of what your customer is thinking. Unfortunately, if you’re not actively working to shape and communicate your brand position, the customer will simply make his or her own decision as to what you stand for. If your brand positioning is not clear, your business will suffer from some or all of the following issues. You try to sell to everyone, and end up attracting no one in particular Customers don’t understand the problem you’re solving or the want you are meeting Unique features of your product or service will not be realised or understood Benefits you offer in comparison to other competitors will not stand out Reasons to believe in your brand are not crystal clear As an example, a crack garden landscaping team may do a great job on the ground, but their website and marketing material undersells their particular … [Read more...]
7 reasons why your business is not attracting customers
Are you wondering why you are not attracting and engaging customers as well as you might? Here are seven common reasons why many businesses fail to sell and what you can do to create more successful results. You’re Selling In The Wrong Place If you have to compete with dozens or even hundreds of similar competitors in a particular marketplace it may prove difficult to master those much-needed sales. The key to a successful business often lies in seeking out those customer segments that are not well served by your competitors. This is why market and customer research is so important. It may be that a more targeted approach developed from gathering deeper customer insights will bring up new opportunities that others have missed. Additionally, it could be that customers are looking for your product but via a different channel. You may be selling on the high street, but really you’d do better to take your business online. Your Unique Sales … [Read more...]
