In the tennis world, the Wimbledon Championships is widely acknowledged as being the most prestigious event in its field.  With ‘favourite tournament’ plaudits from players such as Roger Federer and Martina Navratilova and hundreds of millions tuning in to watch each June, it’s a stand-out global sports event.   But how did the Wimbledon brand acquire this special place in the hearts and minds of players and fans?  And what lessons can Wimbledon teach us when it comes to building our own small business brand experience?   Play To Your Advantage When compared to the other Grand Slam tournaments such as the US, French and Australian Opens, Wimbledon has carved out a unique position for itself.  For example, it’s the only tournament that is still played on grass at this level.  Around the courts edge, you’ll notice a visible absence of sponsor advertising.  Its royal patronage and strict adherence to a ‘whites only’ player dress code also combine to create a event … [Read more...]