New recruits making sales via ‘cold’ sales calls often struggle to take their generic sales training and put it into practice.   If they are not trained professionally on how to make the pitch, they will lose calls and burn leads.  Worse, they often make their company look bad if they managed to say where they are calling from before the callee hung up and won’t get a second chance for a while. Sometimes the caller may receive abuse, further reducing their will to make more calls, with their confidence dropping at an exponential rate.   Here are 5 simple tips to helping your team get past the gatekeepers so they have a chance to convert to sales: Monitor the team, especially new recruits.  Within days they may acquire bad habits that are hard to break, if left unchecked.   You need to determine if they have an issue about making cold-calls, by listening and monitoring their behaviour whilst on the call: Train – Script – Monitor – Fine Tune – Interview – Retrain – … [Read more...]