One of the biggest assets to grow your exports is free - THE U.K. FLAG – are you making the most of it?   500 years ago, if a ship arrived offshore, would you run for the hills or fire up a feast? It's pretty likely you'd make a snap judgement based upon the flag you saw flying - and how fast you could run.   A similar scenario still plays out if your product or brand is unknown when it reaches an export market for the first time. A customer will look for your flag.   If your brand is relatively unknown and the perception of the U.K. as the 'Country of Origin' is positive in your target market, then leverage it.   Not just a 'MADE IN THE U.K....' (or DESIGNED IN THE U.K.) on pack, but print the U.K. flag on packaging, build it into presentations and leverage iconic images from the U.K. on social. Landscapes, buildings, celebrities, you name it. It works. I’ve seen the boost it can make to a company’s sales many times.   ‘MADE IN THE U.K.' not only plays an important role in first … [Read more...]