If you came to me and asked me to help you to grow your business, the first thing I would ask is:   ‘What are your unique selling points?’, or to put it another way,   ‘Why, in your opinion, do your clients purchase your product/service from yourself and not from your nearest competitor’?   Jot down 3-4 answers.   Now take a good look at those answers – are they unique?   Does the competition offer the same?   Are you emphasising certain aspects that your competition isn’t?   Are you doing things differently?   Are you perceived as being different even though you aren’t?   Is it the same product/service but the business model is different?   The more you analyse your answers, the more you may realise that you have true USPs – or not!   If you are struggling, it would be a good idea to call your clients, those that are happy and are repeat purchasers, and ask them why … [Read more...]